Campbell Communications is a strategic research, marketing and communications firm founded by John C. Campbell in 1981. It is based in Washington, DC.

Campbell has more than 30 years in journalism, public relations, marketing communications and research, with deep experience in strategic research and planning in the fields of financial services, health, housing and technology.

In the past 20 years, his firm has provided consulting services to more than 60 trade and professional associations, to corporate organizations in a variety of industries, and to federal government agencies.

Campbell’s strategic research has informed marketing and public relations programs for a variety of national organizations. It also has helped companies improve their most important customer relationships, marketing and sales efforts, and refinements in products and services. For non-profit clients, the firm’s research has helped plan and measure the effectiveness of membership campaigns and evaluate communications programs.

In the 21st Century, Campbell has frequently employed online surveys in business-to-business research, extracting and analyzing attitudinal information within customer or constituent relationships. The benefits of online surveys over old, traditional methods are obvious: speed, flexibility, control, accuracy – and enormous cost savings.

While serving individual clients with such surveys, Campbell has increasingly devoted attention and resources to syndicated research – with multiple sponsors in vertical markets. Such studies are successful because the costs are shared among several sponsors, often competitors with each other. In many vertical projects, Campbell partners with an established organization within the industry, such as a trade publication or association.

Since the commercialization of the Internet, Campbell has provided research services to clients seeking to introduce Internet, software and network technologies into vertical marketplaces. The services have included both qualitative and quantitative research into marketing prospects, as well as and product development and customization.

John Campbell also is a founder of Geofinity, Inc., a new Internet marketing company which, in addition to its consulting services, has developed a database technology which matches organizations with individuals potentially eligible for membership.