Communications is a strategic research, marketing and
communications firm founded by John C. Campbell in 1981.
It is based in Washington, DC.
has more than 30 years in journalism, public relations,
marketing communications and research, with deep experience
in strategic research and planning in the fields of
financial services, health, housing and technology.
the past 20 years, his firm has provided consulting
services to more than 60 trade and professional associations,
to corporate organizations in a variety of industries,
and to federal government agencies.
strategic research has informed marketing and public
relations programs for a variety of national organizations.
It also has helped companies improve their most important
customer relationships, marketing and sales efforts,
and refinements in products and services. For non-profit
clients, the firms research has helped plan and
measure the effectiveness of membership campaigns and
evaluate communications programs.
the 21st Century, Campbell has frequently employed
online surveys in business-to-business research,
and analyzing attitudinal information within customer
or constituent relationships. The benefits of online
surveys over old, traditional methods are obvious:
flexibility, control, accuracy and enormous
serving individual clients with such surveys, Campbell
has increasingly devoted attention and resources to
research with multiple sponsors in vertical
markets. Such studies are successful because the costs
are shared among several sponsors, often competitors
with each other. In many vertical projects, Campbell
partners with an established organization within the
industry, such as a trade publication or association.
the commercialization of the Internet, Campbell has
provided research services to clients
seeking to introduce Internet, software and network
technologies into vertical marketplaces. The services
have included both qualitative and quantitative research
into marketing prospects, as well as and product development
Campbell also is a founder of Geofinity, Inc., a new
Internet marketing company which, in addition to its
consulting services, has developed a database technology
which matches organizations with individuals potentially
eligible for membership.